Marketing
How clients find a private practice, and what I would do first with little time and less money.
SEO
Getting a practice website to show up when people in your town search for a therapist.
Local SEO for therapists
What Google says drives local results, how to set up and verify a Google Business Profile, service pages that earn a search, reviews inside a licensed profession, and what a directory listing…
SEO, AEO and what to expect from Google now
What Google itself says about AI Overviews, AI Mode and the AEO pitch, why llms.txt and FAQ markup no longer matter, the higher bar for health content, and the honest timeline for any of it.
Your website
What a practice website needs on day one, and what can wait.
Directories & referrals
Which directories are worth paying for, and how to build referral relationships that last.
Getting referred: directories, colleagues, CCOs, counties
What a directory profile is for, building referrals with other clinicians, the Referrals Board and Groups on this site, how OHP routes through Oregon's 15 CCOs, and county behavioral health as a…
What a directory profile does for you, with real Google numbers
This directory's own Search Console figures, dated: impressions and clicks for a recent week, nine of the ten most-clicked pages being provider profiles, a five-place ranking gain over six weeks…
Budget & expectations
What marketing a practice costs, what the numbers really say, and what to expect for the money.
Paid ads
Google Ads, Meta ads, and the certifications and rules that come with them.
Google Ads for a therapy practice: campaign shape, budget, and the certification prompt
The shape of a real two-campaign account, a budget with no Google minimum, what the healthcare certification prompt means and why a counseling practice leaves it alone, consent mode, and why Local…
LegitScript certification: who needs it, who does not, and how it works
Google's own wording on who must certify (drug and alcohol addiction services in six countries, keyword-targeted drug terms, pharmacies and telemedicine), why a counseling practice fits none of it…
Social media
Instagram and Meta for a practice, inside the ethics rules.
Meta ads and the rules for therapists: Meta's policy, the health-data limit, and your board
Meta's Advertising Standards for health services and personal attributes, quoted; the January 2025 health-data restriction as the trade press reported it; and the ACA code and Oregon board rules on…
Instagram for a private practice: setup, what to post, the ethics line, and a cadence you can keep
Meta's own steps for a professional account and a connected Facebook Page, a bio the board would sign, what to post without a client story, testimonials and comments under the ACA code and Oregon…