Where to List Your Practice in Oregon (2026)

What sites should I create a profile on as an Oregon therapist?

Think in layers, not lists. Layer one is free local visibility: a Google Business Profile (clients still start with "therapist near me") and a free Oregon Counselors listing, which puts you in an Oregon-only pool verified against the state licensing boards. Layer two is national reach: one paid national directory — for most therapists that is still Psychology Today — so you appear where the largest volume of searches lands. Layer three is fit: a niche directory matching your model or community, such as TherapyDen (free), Open Path Collective (free for providers, sliding-scale clients), or an identity-specific directory. Each layer answers a different way clients actually search; stacking one from each beats paying for three lookalike national listings.

Prices checked June 11, 2026 against each directory’s public pricing or signup page — sources listed at the end of this guide. Tell us if one has changed.

How much do therapist directories actually cost in 2026?

The sticker price is only half the math — the other half is inquiries per dollar. Psychology Today costs $29.95/month ($359/year), and therapists in practice forums report inquiry volume falling from 8–15 a month in 2020 to 1–3 a month in 2025–2026 (ClearHealthCosts documented one practice falling from 357 contacts in 2021 to 40 in 2025). Zocdoc charges $35–$110 for each new-patient booking, non-refundable after 24 hours even if the patient cancels — two bookings can cost more than a year of any Oregon directory. GoodTherapy runs $30.95–$49.95/month and Zencare from $59/month plus a $130 setup fee. By contrast, the Oregon-specific layer is cheap or free: Oregon Counselors is free forever (paid plans $10–$25/month), The Oregon Therapist is free for the first year then $29.99/month, and Portland Therapy Center is $15–$30/month for the Portland metro.

Where should an Oregon psychiatrist, PMHNP, or prescriber list their practice?

Prescribers have a different stack. First, claim the free profiles that already exist for your NPI — Healthgrades, Vitals, and WebMD auto-generate listings from registry data that is frequently stale; correcting them costs nothing and fixes what patients actually find. Second, Psychology Today has dedicated psychiatrist and psychiatric-NP categories, including an Oregon Health Plan filter. Third, Zocdoc is metro-economics: strong booking volume in big cities, thin coverage across most of Oregon outside Portland, and a $35–$110 fee per new patient that punishes one-and-done visits. Fourth, Headway, Alma, and Grow Therapy are insurance-billing platforms, not visibility — being paneled there does not put you in front of Oregon patients searching the open web. Finally, the state layer: Oregon Counselors lists psychiatrists and PMHNPs free, verifies each against the Oregon Medical Board and the Oregon State Board of Nursing, and lets patients filter by OHP/CCO acceptance — see the Oregon prescriber directory.

Ghost networks: why verification matters more in Oregon than anywhere

The biggest documented failure of provider directories is listing clinicians who can’t actually be reached. A U.S. Senate Finance Committee secret-shopper study could book an appointment from health-plan mental-health directories only 18% of the time. OHSU researchers found 58% of mental-health providers listed in Oregon Medicaid directories saw no Medicaid patients in the study year, and follow-up research covered by Willamette Week (Feb 2026) found 43% of Medicaid-enrolled psychiatrists delivered no care at all. Ghost listings hurt providers too — clients burn out on dead ends before they ever reach you. It is why this directory re-verifies licenses against eight Oregon boards, restricts match results to verified providers, and removes lapsed or disciplined licenses immediately (our full process is public on the methodology page).

Is a state directory worth it alongside Psychology Today?

Yes — because the failure mode of national directories is saturation, and the fix is a smaller pool. Psychology Today rotates profiles within a market, and therapists report dropping from page one to page six or seven for their own zip code; marketing consultants literally advise big-city therapists to list a suburb’s zip to escape the crowd. On an Oregon-only directory, a Bend counselor competes with Bend counselors — never with a national metro pool. The state layer also matches how Oregonians actually search ("therapist Bend OHP", "EMDR Eugene") and adds a local, relevant backlink to your own website. Keep the national listing if it produces for you; the point is that the Oregon layer is free, so it never has to justify a subscription.

How is Oregon Counselors different?

Since we operate this site, here is the factual version rather than the sales version:

• Free forever tier — public listing, full profile, marketing pages, blog posts, verified badge after license confirmation, and up to 2 patient leads/week. Paid plans ($10/mo Basic, $25/mo Pro) add priority placement, more leads, and a dofollow backlink to your site — they never affect verification.
• Verification means the state board, not a payment method — licenses are cross-checked against Oregon licensing board records (OBLPCT, Medical Board, Board of Psychology, Board of Nursing, and others), and lapsed or disciplined licenses are removed immediately.
• Leads are encrypted and exclusive — a client’s contact details stay encrypted until one provider claims the referral; leads are never resold or blasted to a list.
• No contracts, self-serve cancel — downgrade to Free anytime; your profile data stays put.
• Unclaimed imported profiles are protected — blurred photo, neutral bio, gated contact, and immediate removal on request. We list public license data; we don’t harvest identities.

Sources

1. Psychology Today — official signup pricing ($29.95/mo)
2. ClearHealthCosts — "Therapists say Psychology Today referrals have dried up" (Dec 2025)
3. ClearHealthCosts — therapist-forum referral data (Jan 2026)
4. Zocdoc — pay-per-booking fees explained (official)
5. Fierce Healthcare — Zocdoc per-booking pricing backlash
6. U.S. Senate Finance Committee — ghost-network secret shopper study
7. Willamette Week — ghost physicians in Oregon Medicaid registries (Feb 2026, covering OHSU/Health Affairs research)
8. Choosing Therapy — GoodTherapy pricing review
9. The Oregon Therapist — provider membership pricing
10. Portland Therapy Center — pricing