Your command center. Top: your name, profile score (out of 1000), and a link to view your public profile. Four health-score cards show where you can earn the next points — Identity & Setup, Clinical Details, Web Content, Network & SEO. Below: your active practice card, profile strength bar, and tile grid linking to every section (Profile, Practice Details, Leads, Links & Media, Privacy, Pages, Posts, Billing, Security).
The big one. Everything that appears on your public profile lives here. Sections: identity (name, credentials, license #, pronouns), photo (drag-and-drop upload with blur-protection toggle), contact (email, phone, website, booking URL, social links), bio (WYSIWYG with character counter), specialties / modalities / insurance / languages / ages-served (chip pickers — type to search, drag to reorder), session details (fees, sliding scale, telehealth / in-person), location, and the Accepting Clients toggle. Every field auto-saves on blur — a green check confirms the save. The URLs /dashboard/profile and /dashboard/photos both jump here (photos lands on the photo field).
Publish up to 15 blog posts on every tier. Posts drive search traffic and link back to your profile. Each post has a title, auto-generated slug (editable), summary, full WYSIWYG body, tags (free-text), featured image, and a published toggle. The list shows drafts and published posts side-by-side with view counts.
Long-form SEO landing pages about your specialty or approach. Free gets 2, Basic 4, Pro 8. Each page lives at /provider/your-slug/page-slug. Best practice: one page per city / specialty combination (e.g. "Trauma therapy in Portland"). Same WYSIWYG editor as posts.
Patient match requests delivered from the /match quiz. Each card shows what the patient needs (insurance, modality, session type), their contact info, and a status pill. Mark Contacted / Booked / Closed to track conversion. Weekly quota: Free 2, Basic 5, Pro 25.
Plan picker, current tier, next renewal date, and payment method. Stripe-managed — change card, pause, cancel, view invoices. If you're a member of a paid practice, the practice tier is inherited and you'll see a notice instead of a plan picker.
Profile views, lead conversion, search rank. Tracks where visits come from — organic search, hub pages, direct, social. View trends over 7 / 30 / 90 day windows.
Save other providers as referral partners. Useful when you can't accept a new client and want to quickly suggest a colleague who can. The heart icon on any provider profile adds them here. Available on Basic and Pro tiers.
Login email, display name, and notification preferences. This is your user account — different from "Profile", which is your public listing.
Change password, review recent sessions, and log out other devices. If you suspect unauthorized access, change your password here and log out everywhere in one click.
One-time welcome flow shown to new accounts — walks through the profile basics and a first publish. After completion it disappears from the sidebar; you can revisit this URL anytime as a refresher.