Three acronyms decide whether clients find your therapy practice in 2026: SEO (Google), AEO (answer engines), and GEO (AI-generated answers). Here's what each one means, why all three matter now, and how the Oregon Counselor Directory engineered every page to rank in all three. If you are a therapist trying to grow your caseload in 2026, the rules of search have changed. Three acronyms now decide
An ordinary 4-clinician outpatient behavioral health practice in Oregon, billing primarily commercial insurance, books between $480,000 and $620,000 in annual gross production. The same practice, badly run on the revenue side, collects 60 to 70 percent of that. The gap — somewhere between $120,000 and $250,000 a year — is rarely visible as a number on a single statement. It evaporates
Oregon Advantage
Oregon leads the nation in access to psychedelic-assisted and integrative mental health therapies.