SEO, AEO and what to expect from Google now

Check what you learned

10 questions from this lesson. Answers are checked as you go; nothing is recorded.

1. 1 / 10

   What does Google's guide to optimizing for generative AI features say about AEO?

   AAEO is a distinct discipline that replaces traditional SEO for AI answersBAEO requires separate technical files and markup beyond standard SEOCOptimizing for generative AI search is optimizing for the search experience, and thus still SEODGoogle recommends hiring certified AEO specialists for AI visibility
   Hint

   Google's guide to optimizing for generative AI features, last updated July 10, 2026

2. 2 / 10

   What are the eligibility requirements for a page to appear in AI Overviews or AI Mode according to Google?

   AThe page must have an llms.txt file and special AI markupBThe page must use Physician schema.org markup and FAQ schemaCThe page must be submitted through a special AI Overviews consoleDThe page must be indexed and eligible to be shown in Google Search with a snippet
   Hint

   Google's page on AI features and your website, last updated December 10, 2025

3. 3 / 10

   What did Google's John Mueller compare llms.txt to in a May 2026 Search Engine Journal report?

   AA robots.txt directiveBStructured data markupCA sitemap.xml fileDThe old keywords meta tag
   Hint

   May 20, 2026 Search Engine Journal report quoting Google's John Mueller

4. 4 / 10

   What does Google's AI guide say about structured data for generative AI search?

   ALocalBusiness markup must include all 50+ schema propertiesBStructured data isn't required for generative AI search, and there's no special schema.org markup you need to addCFAQPage schema is mandatory for AI Overviews eligibilityDPhysician schema.org markup is required for health sites
   Hint

   Google's AI guide on structured data

5. 5 / 10

   What happened to FAQ rich results according to Google's May 2026 changelog?

   AThey were replaced by AI-generated FAQ sectionsBThey were expanded to all health websitesCThey now require Physician schema to appearDThey are no longer shown in Google Search results for anyone
   Hint

   May 2026 changelog entry on FAQ rich results

6. 6 / 10

   What timeframe does Google's current 'Do you need an SEO?' page (updated June 5, 2026) give for SEO results?

   ANo timeframe at allBSix to eight weeksCThree months minimumDFour months to a year
   Hint

   Google's current 'Do you need an SEO?' page, last updated June 5, 2026

7. 7 / 10

   According to Google's helpful content guidance, which aspect of E-E-A-T is most important?

   AAuthoritativenessBExpertiseCTrustworthinessDExperience
   Hint

   Google's page on creating helpful, reliable, people-first content, last updated December 10, 2025

8. 8 / 10

   What three factors does Google's Business Profile help page name for local ranking?

   ARelevance, distance, and prominenceBE-E-A-T, YMYL, and structured dataCReviews, citations, and schema markupDContent quality, backlinks, and page speed
   Hint

   Google's Business Profile help page on local ranking

9. 9 / 10

   What does Google say about paying for better local ranking?

   APaid listings receive priority in local resultsBThere's no way to request or pay for a better local ranking on GoogleCPremium Business Profiles rank higherDGoogle Ads improves organic local ranking
   Hint

   Google's Business Profile help page on local ranking

10. 10 / 10

    What three Search Console metrics should a therapist watch monthly according to the lesson?

    AImpressions, position, and clicksBClicks, conversions, and bounce rateCImpressions, crawl errors, and index coverageDPosition, page speed, and core web vitals
    Hint

    The lesson's section on what to expect and how to watch it