Marketing budgets for a private practice, and what to expect

Check what you learned

10 questions from this lesson. Answers are checked as you go; nothing is recorded.

1. 1 / 10

   Which percentage range does the SBA blog post from July 9, 2019 recommend for marketing spend relative to revenue?

   A1.08 percentB9.6 percentC7 to 8 percentD11.8 percent
   Hint

   Look at the SBA recommendation section.

2. 2 / 10

   What is the median practice revenue reported by Heard's 2026 Financial State of Private Practice for 2025?

   A$68,222B$45,000C$18,000D$80,412
   Hint

   Check the median revenue figure in the therapists report.

3. 3 / 10

   According to the 2026 CMO Spend Survey, what percentage of revenue did marketing spend at companies with more than a billion dollars in revenue?

   A6.3 percentB7.8 percentC9.0 percentD11.8 percent
   Hint

   Find the CMO Spend Survey figure for large companies.

4. 4 / 10

   Which directory offers a free account with no credit card or trial?

   APsychology TodayBGoogle Business ProfileCTebraDThis directory
   Hint

   Look at the pricing options for the directory.

5. 5 / 10

   What is the annual cost of a Psychology Today listing according to its signup page?

   A$100B$359.40C$0D$29.95
   Hint

   Check the yearly price listed for Psychology Today.

6. 6 / 10

   Which channel is described as costing $0 to create and verify?

   APsychology TodayBGoogle AdsCThis directoryDGoogle Business Profile
   Hint

   Identify the free channel in the lesson.

7. 7 / 10

   What minimum daily budget does Google Ads enforce for Demand Gen campaigns as of April 1, 2026?

   A$10B$5C$0D$22
   Hint

   Find the exception for Demand Gen campaigns.

8. 8 / 10

   In the worked example, what is the approximate annual marketing budget for a practice with median revenue of $80,412 using 3 percent of revenue?

   A$2,400B$100C$200D$1,940
   Hint

   Calculate 3 percent of $80,412.

9. 9 / 10

   Which of the following is NOT a recommended step before spending more on marketing?

   ARevisit budget after 90 daysBWrite down cost per channelCTrack new clients, not clicksDSet a daily budget without reviewing data
   Hint

   Consider the tracking advice in the lesson.

10. 10 / 10

    What does the lesson say about the SBA's 7 to 8 percent recommendation?

    AIt is the only valid ruleBIt is a starting range from a different business typeCIt applies only to B2C servicesDIt is a hard policy
    Hint

    Read the SBA recommendation conclusion.