North Light Collective

North Light Collective helps therapists with the part of private practice that is often learned by trial and error: the systems, marketing, and planning that keep a practice running. Founder Rachel Wiederspiel spent more than ten years running the day-to-day operations of her family's staffing business, handling client relations, branding, marketing, and business development on top of a heavy recruiting load. She now brings that operations background to solo and group practice owners in Oregon, Washington, and beyond.

The work is hands-on. Rachel sets strategy, and she also does the implementation: building workflows, updating websites, submitting credentialing applications and CAQH updates, and optimizing Google Business Profiles, so clients are not left holding a to-do list.

A note on scope: North Light Collective is a business consultancy. It does not provide therapy or clinical supervision.

Who it's for

• Therapists starting a private practice. Business formation, credentialing, EHR setup, intake and onboarding workflows, a website and Google Business Profile, and a simple plan for finding clients.
• Solo therapists ready to grow. Refining systems and documentation, improving website and directory visibility, building referral relationships, and planning the next stage without burning out.
• Owners moving from solo to group. A hiring and onboarding process for clinicians, compensation and role clarity, written policies and SOPs, compliance tracking, and the shift from clinician to practice leader.

Ways to work together

• Free 30-minute consultation. A first call about the challenges in your practice. Afterward Rachel sends her pricing menu and a recommendation for the best fit.
• Practice Planning & Strategy Session, $195. Ninety minutes by video, with an intake questionnaire beforehand and a session review with recommendations and next steps afterward.
• Monthly support, from $240 a month. Retainer packages at 2, 5, or 10 hours a month (Trailhead, Ridgeline, and Peak Partnership) for ongoing consulting plus the implementation work.
• Buildout programs, custom-priced. An 8–10 week program for launching a solo practice and a 10–12 week program for the transition to group practice.

What clients say

"Rachel provides a clear, structured space to work through details and goal setting. She offers supportive feedback and helps with many areas in business. I am glad to continue working with her. It's like having a whole operations team onboard!"

Christy Chadwick, Google review

"I had North Light do a review of my main online directory profile. The feedback I got was specific, encouraging, and actionable."

Augustin Kendall, Google review

Rachel works virtually from the Portland area. Book a free consultation or visit northlightcollectivepnw.com.