Meta ads and the rules for therapists: Meta's policy, the health-data limit, and your board

Check what you learned

10 questions from this lesson. Answers are checked as you go; nothing is recorded.

1. 1 / 10

   Where can you find Meta's advertising rules?

   AMeta's Transparency CenterBMeta's Ads Manager HelpCMeta's Developer DocumentationDMeta's Business Help Center
   Hint

   Look for the section that mentions where Meta publishes its ad rules.

2. 2 / 10

   What age floor must be set for a counseling practice ad according to Meta's Health and Wellness standard?

   ANo age restrictionB18 years or olderC16 years or olderD21 years or older
   Hint

   The Health and Wellness standard requires a minimum age for certain ads.

3. 3 / 10

   Which type of claim is explicitly prohibited by Meta for health ads?

   AClaims that therapy is affordableBClaims that therapy improves sleep qualityCClaims that therapy is confidentialDClaims to cure an incurable illness
   Hint

   Check the list of claims Meta will not run for health ads.

4. 4 / 10

   What does Meta's Personal Attributes rule prohibit in a therapy ad?

   AImplying knowledge of a viewer’s mental health conditionBStating the therapist’s credentialsCDescribing the service locationDListing the days the office is open
   Hint

   Focus on the rule about asserting or implying personal attributes.

5. 5 / 10

   After the November 2024 notice, which conversion event is likely unavailable for a health‑wellness ad account?

   ABooked appointmentBLead form submissionCPage likeDLanding page view
   Hint

   The health‑data restriction limits lower‑funnel events.

6. 6 / 10

   According to the ACA Code of Ethics, what must counselors avoid when using testimonials?

   AObtaining written permissionBUsing testimonials from former clientsCIncluding a disclaimerDSoliciting testimonials from current clients
   Hint

   Refer to section C.3.b of the ACA code.

7. 7 / 10

   What specific title requirement does Oregon OAR 833‑050‑0111(1)(a) impose on a registered associate in advertising?

   AOmit any reference to supervisionBUse only the abbreviation ‘RA’CList only the associate’s license numberDInclude the supervisor’s name and the word ‘supervisor’
   Hint

   Look at the rule about associate titles and supervision.

8. 8 / 10

   Which professional code explicitly forbids misrepresenting qualifications for regulated social workers in Oregon?

   ANASW Standard 4.07BACA Code of EthicsCOAR 833‑100‑0012DOAR 877‑030‑0040
   Hint

   Check the Oregon rule that mentions social workers.

9. 9 / 10

   What should be the primary focus of the ad copy according to the lesson’s checklist?

   ADescribing the service and who it is for in general termsBListing specific client diagnosesCHighlighting the therapist’s personal storyDPromising specific treatment outcomes
   Hint

   Refer to the section on copy before an ad goes live.

10. 10 / 10

    Which of the following is NOT a required element for a compliant ad according to the lesson?

    AA conversion event allowed by the accountBAge targeting set to 18+CA before‑and‑after photoDCredential text matching the board’s register
    Hint

    Think about what the lesson says must be avoided.