Local SEO for therapists

Check what you learned

10 questions from this lesson. Answers are checked as you go; nothing is recorded.

1. 1 / 10

   Which three factors does Google say drive local search rankings?

   AContent length, meta tags, schemaBKeywords, backlinks, site speedCRelevance, distance, prominenceDReviews, ads, social signals
   Hint

   Look at the section titled “What Google says drives local results”.

2. 2 / 10

   What is the only way to change a Google Business Profile after it is created?

   ASubmit a request to Google supportBVerify the profileCPurchase a premium listingDAdd paid ads
   Hint

   See the steps for setting up and verifying a Google Business Profile.

3. 3 / 10

   Which type of business is NOT eligible for a Google Business Profile?

   AA therapist who sees clients in their officeBA clinic with a physical office where clients meet face‑to‑faceCA practice that has a street address and phone numberDA practice that only offers telehealth services
   Hint

   Check the eligibility conditions for a Business Profile.

4. 4 / 10

   What should a therapist include on each service page to meet Google’s SEO Starter Guide recommendations?

   ARepeated paragraphs with different city namesBA list of all services offered on one pageCOnly stock images and no textDA unique title, a unique meta description, and original content
   Hint

   Read the “Service pages on your own site” portion.

5. 5 / 10

   When replying to a client review, what is the recommended approach?

   AOffer a discount in the public replyBState that the reviewer was a client and describe the therapyCThank the reviewer without confirming the client relationshipDIgnore all reviews
   Hint

   Look at the guidance on handling reviews within a licensed profession.

6. 6 / 10

   Which two properties are required in the minimum LocalBusiness structured data?

   AWebsite URL and map coordinatesBBusiness name and full postal addressCPhone number and opening hoursDCategory and rating
   Hint

   Refer to the “Structured data: the minimum that counts” section.

7. 7 / 10

   What does NAP stand for in local SEO terminology?

   ANetwork, analytics, performanceBNumber, area, postcodeCNavigation, accessibility, privacyDName, address, phone
   Hint

   Find the paragraph that explains NAP.

8. 8 / 10

   According to the lesson, what is a directory listing NOT intended to do?

   ALink to your website as a referral sourceBHelp search engines crawl consistent dataCProvide a citation of your NAP informationDRank your own site in search results
   Hint

   Read the “What a directory listing does” section.

9. 9 / 10

   What should you do before asking a client for a review?

   AOffer a gift in exchange for a reviewBRead your licensing board’s rule on testimonials and get clarification if neededCSend an automated email templateDPost a request on social media
   Hint

   Check the guidance on reviews and professional rules.

10. 10 / 10

    Which of the following is a recommended improvement tip for a Google Business Profile?

    AUse only stock photos of empty roomsBChange the address to a more central locationCPurchase higher placement through Google AdsDVerify the profile and keep address, hours, category, and attributes accurate
    Hint

    Look at Google’s improvement tips listed in the lesson.